They help you lighten the mood when the situation allows it.They help you convey specific emotions without having to use big words.GIFs are an amazing addition to emails for a number of reasons, including: Just remember to use them at the appropriate times - and use the right GIF for the moment! FAQs Why are GIFs good for emails? In short, using GIFs can really help your email communication, whether that be open rates, click-through rates, overall engagement, and even revenue. GIFs are a great addition to your email arsenal When you have already used five other GIFs in the same email.If the images are very busy and thus hard to see when looped rapidly.To lighten the mood when the mood needs to be more serious.When talking about more serious topics like HR, finance or accounting.If a picture tells a thousand words, how many more words does a moving image tell? Use GIFs to make a product stand out and emphasize a particular message.They are run-of-the-mill millennial speak. Use GIFs in community engagement with a young adult audience.Use them when communicating with colleagues to have a little fun.Studies show that emails containing GIFs are 6% more likely to be opened, and are 42% more likely to gain clicks for an email’s embedded links.Įmails with GIFs also showed a 103% increase in conversion rate, and a 109% increase in revenue for the company sending them. These looping videos have proven their value in marketing contexts. Gen Z hasn't missed this trick, either: GIFs are an integral part of their online language. The millennial generation has grown up with this feature, so they know how to use them and appreciate the effects that they have. Recommended reading: How Working From Home Can Positively Impact Your Work-Life Balance The email is actually moving! They attract attention and encourage readers to engage in your message. On top of this, they help emails to look and feel more alive. They let you convey emotions that static images and pure copy can't. GIFs are short video clips that are on set on a loop - but they're an image format. Moreover, they can make people's inboxes run really slowly, which will only annoy them. Pictures and videos break up monotonous lines of text and add humor and lightness to otherwise run-of-the-mill messages.Įmbedding videos work sometimes but the format is not always supported by all email providers. You should be looking for ways to draw people in, to get them to read past the first line and engage with your email. The same goes if you're the one writing those emails. How often do you receive an email and not look past the first few lines?Ĭalls-to-action and informational newsletters end up being distractions that we tend to ignore, even if the content is something that would really interest us, if only we took the time to properly consume it. GIFs are dynamic, expressive, and help increase engagement, especially in emails. Whichever side of the fence you fall on, everybody loves GIFs - except you, right? The GIFs are aligned horizontally and you have to horizontally scroll them to see all.Is it GIF with a hard G or GIF with a soft G? Nobody seems to know for certain (though file type creator Steven Wilhite has himself said it should be 'jif'). Corresponding relevant GIFs will show up. Click on it and enter some search term in the search box. Also, you can opt to install it for all or just current user.Īfter the successful installation of the extension, you will see a GIF icon in the Apple Mail’s window. During the installation process, it will ask you to enter your account password. After downloading the PKG file, simply run it, and finish the installation process. To get it, you will have to enter your email address to get the download link. You have to get this extension from here. How to Add GIF Support in Apple Mail on macOS? You can see the how it works in the GIF I have added below. You can select any GIF and add that in the email you are writing. Just activate the extension, enter a keyword and corresponding GIFs will show up. The Giphy option works in the similar way as it works on Facebook, WhatsApp, etc. You just install it for your account or all user account in your MBP or iMAC. The Giphy extension is free forever extension for Apple Mail with no hidden fees. Also, not only one but you can add as many GIFs you want in the current email you are composing. You can search for anything and then simply add the desired GIF in the email. in just one click, you can activate this extension and then add GIFs in your email body. This is a simple extension that adds a button in the compose new mail window of the Apple Mail. To do this, you can use a Giphy extension for Apple Mail which is provided for free by Mailbutler. This tutorial explains how to add GIF support in Apple Mail on macOS.
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